Richard Masterson

First car:

Favourite movie:

Recommended book:

Go to holiday:

Best boss:

Vauxhall Astra Mk1

Top Gun

Animal Farm

Salcombe, Devon

Martin Hess

Engagement Model Offered

NED; Advisory; Fractional; Chair

Suited to Organisational Types

Scale-ups; SME

Richard is a Senior Commercial Leader and General Manager with over 35 years of experience across technology, cloud, AI and digital transformation. He has held leadership roles at organisations including Oracle, SAP, Adobe, HP, IBM and Capita.

Richard specialises in accelerating growth through go-to-market strategy, partner ecosystems and organisational transformation, helping leadership teams simplify complexity, align teams and deliver measurable results.

Richard’s Arena

• IT, Technology, Cloud, AI & Transformation

• Technical Focus: Sales, Go-to-Market & Partner Strategy

• Function Expertise: Commercial Leadership, Organisational Transformation

Superpowers

• Develops and executes go-to-market strategies that drive commercial growth.

• Leads organisational transformation, supporting teams through change and development.

• Builds effective partner strategies and supports successful new product introductions.

• Communicates clearly, enabling organisations to move faster and think more effectively.

• Aligns teams through motivation and simplification, creating focus on key objectives.

Impact in Action

• Transformed SAP UKI (2020), moving the business from 4th to 1st in regional performance.

• Led transformation of a ~150-person organisation at HP (2015).

• Integrated a business at HP (2008), doubling revenue while improving margins.

Working style

• Fast, collaborative and energetic.

• Brings people together, creating momentum and focus to deliver results.