Piers Scott

Ford Escort

Scuba diving

Fiji (his childhood home)

Michael Leiters

First car:

Hobby:

Go to holiday:

Best boss:

Engagement Model Offered

Ned; Fractional; Advisory; Interim; Full time Transition

Suited to Organisational Types

Start-ups; Scale-ups; SME; Corporate

Piers is a senior communications and reputation leader with over 20 years’ experience across automotive and global brands, including McLaren, BMW Group and Porter Novelli.

He specialises in strategic communications, executive counsel and reputation management in complex, high-pressure corporate environments, helping organisations navigate change, scrutiny and brand transformation.

Piers’ Arena

• Automotive, Luxury & Global Brands; PR, Communications & Reputation Strategy.

• Technical Focus: Corporate Communications, Reputation Management, Stakeholder Engagement.

• Function Expertise: Executive Advisory, Brand Strategy, Crisis & Change Communications.

Superpowers

• Provides clear, calm communications leadership in high-pressure, high-scrutiny environments.

• Acts as a trusted advisor to executive teams and boards on reputation and strategy.

• Builds strong, collaborative relationships across internal and external stakeholder groups.

• Translates complex corporate challenges into simple, compelling narratives.

Impact in Action

• Led global PR and communications at McLaren during major restructuring and recapitalisation.

• Managed BMW Group reputation during high-profile UK Transport Select Committee scrutiny.

• Built and supported Norton Motorcycles’ global PR function during brand resurgence.

Working style

• Inspiring, adaptable, collaborative.

• Charismatic communicator who brings clarity and alignment to complex situations.

• Balances strategic thinking with strong interpersonal and stakeholder instincts.

• Trusted presence in fast-moving, high-stakes corporate environments.