Mark Rathore
Silver 1999 Renault Clio
The Matrix
Travelling, Cooking, Family time
Snowdonia, Wales
John Jarman
First car:
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Engagement Model Offered
Day Rate; Technical / Advisory; Project Based; Interim / Contract
Suited to Organisational Types
Start-ups; Scale-ups; SME; Corporate
Mark is a commercial and sales leader with over 13 years of experience across automotive, EV, battery, powertrain, testing and calibration. He has held senior commercial roles with organisations including CATAGEN, HORIBA UK and hofer, alongside his work as Founder of Rathore PSC Ltd.
He specialises in helping technically strong engineering businesses turn inconsistent sales into focused commercial systems that generate pipeline and revenue. His expertise spans commercial strategy, go-to-market, strategic accounts and interim sales leadership, with a particular focus on complex technical and engineering propositions.
Mark’s Arena
Automotive, EV, Battery & Powertrain.
Technical Focus: Commercial Strategy, Go-to-Market, Strategic Accounts, Test & Calibration.
Function Expertise: Sales Leadership, Business Development, Pipeline Development, Sales Coaching.
Superpowers
Diagnoses why technical sales stall and turns complexity into a clear commercial proposition.
Builds practical sales systems that create consistent pipeline and revenue.
Develops strategic accounts and commercial opportunities across complex engineering markets.
Coaches technical teams and leaders to improve customer conversations and conversion.
Impact in Action
Repositioned hofer’s UK offer around battery-cell testing, supporting JLR and Agratas programmes worth £2m+ and £2.3m.
Led global sales and marketing at CATAGEN, growing revenue from ~£100k to £1.2m in 24 months and securing major OEM business.
Commercialised Calibration as a Service into an MSA programme with NMI UK.
Working style
Commercial, diagnostic and direct.
Cuts through complexity to identify what is holding sales back.
Focuses on practical systems that teams can actually execute.
Combines strategic thinking with hands-on commercial leadership.