Craig Williams

First car:

Favourite movie:

Go to holiday:

Hobby:

Best boss:

Renault Clio

Gladiator

Andalucía, Spain

Keen Golfer

Richard Farquhar

Engagement Model Offered

NED; Fractional; Advisory; Chair; Interim; Full time Transition

Suited to Organisational Types

Start-ups; Scale-ups; SME

Craig is a Managing Director and senior commercial leader with 24 years of experience across electric mobility, advanced propulsion systems and automotive. He has held leadership roles at Donut Lab, Verge Next, Rivian, McLaren Automotive, BMW and Honda.

He supports organisations in turning technically strong but commercially unclear products into structured, scalable, revenue-generating businesses, bridging the gap between engineering capability and commercial execution.

Craig’s Arena

• Electric Mobility & Advanced Propulsion

• Technical Focus: Product, Commercial & Programme Strategy

• Function Expertise: Business Development, Product-Market Fit, Supply Chain Strategy, Programme Delivery

Superpowers

• Translates engineering capability into clear commercial strategy and scalable revenue

• Structures complex partnerships, deals and OEM relationships to unlock growth

• Develops product and commercial strategies for emerging technologies

• Scales programmes from concept through to industrialisation

Impact in Action

• Donut Lab (2025–2026): Built and scaled global business development, converting advanced propulsion technology into OEM partnerships and early adopter contracts

• Rivian (2021–2024): Delivered 20+ global product development facilities, managing c.$250M capital and enabling large-scale engineering capability

• McLaren Automotive (2015–2019): Led global procurement across multiple vehicle programmes, including negotiation of a ~£150M engine contract

Working style

• Fair, direct and commercially sharp.

• Focused on clarity, execution and delivering measurable business outcomes.